Reinventing Alma
We are changing, transforming, with you and for you. We have been doing it for the last 20 years, it’s what has made us leaders in the field of medical aesthetics- number one in China, and number three in the world.
Accomplishments we attribute to our people, partners, and daring spirit – a spirit infused into everything we do.
We invite you to do the same. To dare.
Whatever comes next – we are there.
Alma. For you. For life.
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Redefining Beauty
Every person is beautiful just the way they are, and no one should need to change, unless they want to.
People wish to control the way they look, it’s part of how we express ourselves. Because regardless of age, shape or gender, everyone wants to be the best version of themselves.
Our goal is to provide the technology and solution that will allow people to strive for, and achieve self expression. To be and feel the very best version of themselves.
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At the heart of Alma
Our strong core values lie at the heart of everything we do. They shine through in our content marketing, in our sales pitches, even in our internal conversations.
But our values are most evident in our relationships with our partners and customers.
Feel free to explore each and every one of our core values and how they are applied in our actions and approaches.
We promote wellbeing of body and soul through a positive celebration of life. Grounded in a solid sense of self-awareness that is inherent in our staff and shared with our counterparts and customers. It is about bringing together care and aesthetics to promote physical and mental health, for people across the globe.
Over the course of two decades, we have acquired a significant and wide-ranging knowledge base that is backed by clinical evidence, proven expertise, and real-life data. It is this knowledge, and the experts behind it, that empowers our technologies and product development processes and enables us to stay at the forefront of technology, while ensuring that you too are at the top of your game.
At the heart of Alma, are the people. From our employees, distributors, and partners across the globe, to the doctors and their patients, we’re all on a journey of integrity and shared success. We’re not about making people perfect, we’re about making them feel better in their own skin. We’re not here to judge, we want to help. That’s why at Alma, we nurture all of our relationships, because we understand that we’re all stronger when we’re working together.
Nothing is taken for granted, and nothing stays the same. With an in-depth understanding of this simple fact, we muster a daring spirit as our northern star!
Nothing will ever change or make an impact if someone isn’t brave enough to try to do things differently. And so, we do – we dare. We challenge the status quo and embrace the challenges of a dynamic global arena by always being proactive: creating and crafting the future of how people feel about themselves.
It’s evident in our technology, the look of our platforms, our philosophy, the way we talk, the way we share our knowledge – everything we do, has never been done. Until we dare to do it. For you.
We proudly meet the challenges of time with pragmatism. As people’s daily lives become more stressful, and with an ever-growing global market, our efforts are focused on understanding the elements that shape the way people live today.
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The Alma Experience
Alma has a unique style. Just by looking at our branding, you can tell we wish to convey a certain type of message and create a unique experience through our marketing materials.
Our commitment to a broader concept of wellbeing and our daring style set us apart from our competitors, and this is expressed across all media platforms.
As Alma continues to pursue its global expansion, it’s essential for us to set a standard for the way people, clinics, and other brands experience our brand. Our goal is to deliver the same experience to all our customers, regardless of their location, because we know that a stronger global experience will strengthen not only our brand, but all those associated with it.
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Glocal Brand
Being a global brand is meaningless unless we truly honor the local communities in which our partners and customers live and work.
While we try to set a standard for marketing and brand messaging, we fully understand that every market has its own uniqueness. This entire website is designed to help you find your local voice, while keeping, as much as possible, to these guidelines. We encourage you to implement changes that reflect your local culture, so that you can better communicate with your target audience, while maintaining global brand alignment.
This will help us spread the Alma story and make the brand stronger than ever before.
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Our Tone of Voice
We believe that the experience we deliver begins with the tone of voice we use.
It’s no secret that our charismatic nature- confident, but not arrogant; daring, but calculated- helps us lead the market.
Intelligent on the one hand, but down to earth on the other, our messages are conveyed smoothly through the language we use, and our short, simple, and easy-to-read style.
Our purpose remains to teach and inform the audience who choose to follow us. We are committed to helping you grow and evolve, providing guidance and clarity all along your journey.
Alma’s Digital Directive
Our digital guidelines are not just rules but a reflection of our commitment to innovation and user-centricity. Our digital engagement is rooted in the belief that everyone deserves a platform to express themselves authentically. Hence, we encourage a balance between global standards and local nuances, ensuring that our message resonates universally while respecting regional diversity.
Our digital guidelines serve as a compass, navigating the ever-evolving landscape of online interaction, ensuring that the Alma experience remains consistent and enriching, regardless of the digital platform or locale.
Dive in, explore, and let’s shape the digital future together.
Our brands are all about people and their positive experience, which we like to summarize into three meaningful words – Brands. People. Trust.
